Based on the performance of a contract, we use essential cookies to:

• Record and process technical events and user interactions in order to deliver core functionalities, perform testing, and support the development of new features.

• Enforce our Terms of Use and Community Guidelines, for example, by enabling moderation actions at the device level. 

Based on our legitimate interest, we use essential cookies to:

• Ensure the proper functioning, stability, and security of the app, including the detection, reporting, and resolution of technical issues such as crashes.

• Ensure the safety and security of the Dressedups platform. They also help us identify safety risks and improve online safety.

To comply with our legal obligations, we use essential cookies to:

• Generate statistics and information necessary to meet our transparency and accountability requirements, especially concerning online safety.

Essential cookies are not subject to the user’s prior consent.

We use analytics cookies with your consent - where required by applicable laws - for the following purposes: 

• To measure the audience and performance of the Dressedups app and features. These cookies help us generate usage statistics related to how users interact with our features, so we can improve our services and user experience.

• To evaluate and improve the effectiveness of our marketing and attribution efforts. For example, this data helps us identify how you discovered and downloaded Dressedups, and allows us to optimize our campaigns on other platforms, such as by avoiding targeting users who have already installed the app.

For iOS users, the analysis of our marketing campaigns is additionally governed by Apple’s App Tracking Transparency (ATT) framework. You can manage your tracking preferences through your device settings.